Classic Utilitarian Field Watches

The Instrmnt Field Watch is Inspired by a Military Classic

The Instrmnt Field Watch has been created by the design studio as a new take on the classic military timepiece that would provide wearers with a dependable, utilitarian accessory to incorporate into their lifestyle. The watch is inspired by the military watches from the early 20th century and is constructed using stainless steel with a Japanese movement on the interior. The accessory is powered by a solar cell that's hidden in the dial that can't be seen by the naked eye to make it a discreetly sustainable watch.

The Instrmnt Field Watch is priced at $309 and will deliver up to five-months of use per charge, which can be achieved by simply placing it under artificial or natural light.

Sustainable Timepieces
New materials and technologies can help produce more sustainable watches, reducing environmental impact and attracting conscious consumers.
Revival of Classic Styles
Modern adaptations of classic watch designs can appeal to consumers who value nostalgia and heritage.
Seamless Integration with Lifestyle
Watches that are designed for versatility and practicality can cater to consumers with an active and busy lifestyle.

Industries Being Reshaped

Watchmaking
Incorporating eco-friendly features and producing classic designs with a contemporary twist can help brands stand out in a highly competitive market.
Sustainability
Developing new technologies and materials for sustainable watches can appeal to environmentally conscious consumers who want to minimize their carbon footprint.
Fashion
Versatile and practical watches can be marketed as an accessory that complements a wide range of clothing styles, making them attractive to fashion-conscious consumers.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 38%
Freshness 11%