It is no question that Instagram is currently one of the most popular mobile apps in the world and the new Instagram office was designed to reflect all the features that have made it so.
The brand moved as it became larger and wanted its work space to be more suited to a mature environment that still has playful elements. The resulting space is inspired by Instagram's content, particularly its lobby that features digital gallery displays of photos from the app. Another notable feature is its life-sized modular backdrops that make for excellent photos for employees and those visiting the office.
The new Instagram office is able to reflect the brand's identity in a way that is youthful but still retains a professional work environment.
What's Driving This Trend
- Instagram-inspired Office Spaces
- Creating office spaces that reflect a company's brand identity can increase productivity and improve employee morale.
- Digital Art Installations
- Digital art installations can be used to create stunning visual displays that help to cultivate a company's image.
- Modular Backdrops
- Modular backdrops can be used to create versatile, photogenic spaces that can be reconfigured easily to suit different needs.
Who This Affects Most
- Tech
- Technology companies can use Instagram-style office spaces to create a dynamic, creative work environment that will appeal to younger workers.
- Real Estate
- Real estate developers can incorporate digital art installations and modular backdrops into their designs to create visually stunning living and work spaces.
- Hospitality
- Hotels and event spaces can use modular backdrops and digital art installations to create visually engaging environments that guests will remember.
