The launch of Instagram Music marks the first official "community" to be established on the social networking site. The @Music account created by Instagram will be a place to highlight popular and rising talent from around the world. This won't be limited to just artists either—Instagram has expressed that this means music photographers, album illustrators, fans and instrument makers will also get their chance in the spotlight.
If you're interested in following the account, you can expect six posts per week from one of three series: #LocallySourced, #DoubleTrack or a #15SecondLesson video. The account is so new, there are only four posts, but nearly 50,000 followers. So far, Questlove and Ikkyu Nakajima are two artists and avid Instagram users that have been featured on the account, which is bound to give them even more great exposure.
What's Driving This Trend
- Social Music Communities
- The rise of social music communities like Instagram Music provides an innovative platform for showcasing popular and rising talent from around the world.
- Highlighting Emerging Artists
- Instagram's @Music account creates a disruptive opportunity to showcase not only established artists, but also emerging talents such as music photographers, album illustrators, and instrument makers.
- Interactive Music Experiences
- With features like #LocallySourced, #DoubleTrack, and #15SecondLesson, Instagram Music offers a disruptive innovation that allows followers to engage in unique and interactive music experiences.
Who This Affects Most
- Social Media
- The launch of Instagram Music highlights a burgeoning trend in the social media industry where music communities have the potential to drive increased user engagement and content sharing.
- Music and Entertainment
- The rise of social music communities presents disruptive opportunities for artists, fans, photographers, illustrators, and instrument makers to gain exposure and connect with a broader audience.
- Digital Marketing
- As Instagram Music gains popularity, digital marketers can explore innovative strategies that leverage the platform's features to promote music-related products, services, and events.
