'InstaBuggy' began as a pilot project for the downtown Toronto area, but has now expanded into other parts of the city. The grocery delivery service partnered with groceries Sobeys and FreshCo, but has since convinced a private market to hop on board. InstaBuggy will soon utilize products from an independent Toronto grocery, Summerhill Market.
InstaBuggy has also partnered with natural and organic food stores, allowing consumers to choose from multiple retailers within a single delivery. Most grocery delivery services in other North American cities only utilize one retailer, often limiting the variety of groceries you can purchase. Upon ordering their grocery items, consumers have the choice of choosing the one hour window for when they want their groceries delivered.