Music-Inspired Luxury Cars

The Rolls Royce Wraith 'Inspired By Music' Features Bespoke Speakers

'Inspired By Music' is a new version of the Rolls Royce Wraith that is inspired by the world of music. This car packs an amazing 1300-Watt 18-channel bespoke speaker system that offers unbelievably good acoustics.

The speaker system comprises a pair of powerful bass speakers, seven tweeters and seven midrange speakers, in addition to the two speakers mounted in the headlining. These headlining-mounted speakers are designed to bring sound to passengers at ear level for a more authentic and comfortable listening experience.

The system is also equipped with a special microphone that monitors external noises, before adjusting the volume and tone of the music in order to compensate for external audio intrusions.

With the most luxurious interior trim and design possible -- as one would expect from a Wraith -- this 'Inspired By Music' offering truly is a special one.

Music-inspired Luxury Cars
Luxury car brands may seek collaborations with popular artists to design bespoke speaker systems for their vehicles.
Customized In-car Audio Experience
Car makers may invest in technology that allows for personalized audio experiences in different seats of the car.
Integration of Smart Technology in Cars
In-car microphones for noise cancellation could be improved and integrated with other smart technologies like voice control and AI.

Where This Applies

Automotive
Luxury car brands can leverage unique and bespoke audio technology to differentiate themselves in a crowded automotive market.
Audio Technology
More investments could be made in developing bespoke speaker systems that create an immersive listening experience in cars.
Smart Technology
Car manufacturers could leverage smart technology to make the driving experience more efficient and enjoyable for customers.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 53%
Freshness 8%

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