Fashion model Coco Rocha is set to launch a ready-to-wear collection that is inspired by architecture. Although Rocha has already helped to design a set of handbags for 'Borkier,' now it seems as though the model is trying her hand at creating a full-fledged clothing line.
The 'CO+CO' collection is part of a joint venture between Rocha, her husband and the 'Paragon Project.' The line will feature stylish women's streetwear that has been inspired by architecture. The line will feature 60 different styles, all of which will be priced between $80 and $300. Despite the affordable price tag, the pieces will boast high-quality designs and construction. As Rocha has been quoted saying, "I'm all about quality, materials and construction."
While the collection is still shrouded in mystery, the line is set to launch sometime in 2016.
Why This Trend Is Growing
- Architecturally-inspired Streetwear
- Disruptive innovation opportunity: Creating clothing designs that merge architecture and fashion, appealing to consumers who appreciate unique and artistic styles.
- Fashion Model Collaboration
- Disruptive innovation opportunity: Collaborating with fashion models to create fashion lines that cater to their individual styles and aesthetics.
- Affordable High-quality Designs
- Disruptive innovation opportunity: Offering affordable fashion pieces that boast high-quality designs and construction, targeting price-conscious consumers without compromising on style.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Exploring the intersection of architecture and fashion in design, materials, and construction techniques.
- Modeling
- Disruptive innovation opportunity: Expanding the role of fashion models beyond endorsements and runway walks by involving them in the design process.
- Retail
- Disruptive innovation opportunity: Reimagining the retail experience by offering affordable, high-quality fashion pieces both in-store and online.
