Rugged Swiss Watches

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The Inox Watch Makes Light of the Most Severe and Unforgiving Conditions

— April 2, 2014 — Fashion
Swiss Army knife maker Victorinox has launched the rugged Inox watch. These watches were made to survive over a hundred toughness tests, including being run over by a tank, dropped on concrete, exposed to extreme heat and cold, left in a sandstorm for a couple of hours and put in a washing machine.

The Victorinox Inox watches are built to stay watertight to a depth of up to 200 meters, and can withstand temperatures ranging from -51 to +71 degrees Centigrade. They can also handle 12 G of acceleration and withstand corrosion at the hands of chemicals, gasoline, cleaning products and insecticides.

The watch has a scratch-resistant sapphire crystal with anti-reflective coating, which seals in a single piece dial with red military-style time markers. The dial boasts the iconic Victorinox cross. The watch comes with either black, green or blue dials with matching straps.

Trend Themes

  1. Rugged Watches — Opportunity to create durable and resilient watches that can withstand extreme conditions and perform various toughness tests.
  2. Watertight Timepieces — Opportunity to develop watches that maintain water resistance at greater depths, expanding usage possibilities in water-related industries.
  3. Chemically Resistant Watches — Opportunity to produce watches that are resistant to corrosion caused by chemicals, expanding usage in industries where exposure to corrosive substances is common.

Industry Implications

  1. Watch Manufacturing — Disruptive innovation opportunity in creating durable watches for outdoor enthusiasts, military personnel, and professionals working in extreme conditions.
  2. Water Sports Equipment — Opportunity to incorporate watertight timepieces into water sports equipment, such as diving gear, that can withstand deeper dives, enhancing safety and functionality.
  3. Chemical Industry — Opportunity to develop chemically resistant watches for professionals working in chemical labs, industrial settings, or agricultural sectors, where exposure to corrosive substances is prevalent.
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