Nobumichi Asai, the creative director at Japanese visual studio WOW, has created a new projection-mapping system called Inori. What separates Inori — which literally translates to 'prayer' in Japanese — from other other projection mapping systems is that it's designed to work on people's faces, allowing for impressive and haunting visuals.
Asai has used other projection mapping systems for people's faces in the past. Lady Gaga's David Bowie tribute, in which the late pop star's iconic gold and red lightning bolt appears on her face, uses one of Asai's systems. However, Inori is even more powerful than Asai's previous technology, as a video with Japanese dance duo AyaBambi shows. Despite the two dancers' abrupt, fast-paced movements, the projection mapping is able to keep up with even a slight processing glitch.
What Makes This Trend Stand Out
- Facial Projection Mapping
- Opportunity for creating immersive and visually stunning experiences by projecting visuals onto people's faces.
- Interactive Visual Effects
- Potential for enhancing live performances and events with dynamic projection mapping on moving subjects.
- Technological Advancements
- Advancements in projection mapping technology enable more seamless tracking and projection on dynamic surfaces.
Sectors Adopting This
- Entertainment
- Integration of facial projection mapping could revolutionize live performances, concerts, and theatrical productions.
- Advertising
- Incorporation of facial projection mapping in advertising campaigns can create captivating and memorable brand experiences.
- Virtual Reality
- Intersection of facial projection mapping and virtual reality opens up new possibilities for immersive VR experiences and gaming.
