Unveiled as a "pocket-sized mobile travel assistant," SAM is the latest innovation from Flight Centre that blends together travel consultant support and an informative travel AI. Marketed primarily towards business travelers, this new AI travel assistant offers up a corporate focus but operates on an experience leisure travelers would enjoy. SAM -- short for Smart Assistant for Mobile -- is currently available for clients of FCM Travel Solutions and academic travel provider Campus Travel.
In terms of features, SAM has the ability to plan and coordinate almost every element of travel but is perhaps best showcased in its ability to keep travelers aware. Alerts can range from departure gate and baggage updates to safety notifications based on the area a traveler is in. This is perhaps the best function of SAM as it allows users to keep focused on a task and not worry about small changes.
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