The 'Influence Game' infographic takes the future and past of journalism into account when assessing the present day of news sources. The switch to a digital era has been an asset for the presses -- reaching a greater audience than ever before. Just the change between 2011 and 2012 thus far has seen a greater importance placed on Corporate Spokespeople, Newswires and less on Government sources and Corporate Websites.
In the past two years, 33 percent of journalists say that their job satisfaction has increased -- meaning benefits for all. Blogs, infographics and video play a huge role online, whereas they were once either non-existant or placed on the back-burner. The increase of content, quality and hard-work has meant that digital journalism is here to stay.
What's Driving This Trend
- Digital Journalism Evolution
- The shift towards digital journalism has created new opportunities for content creators to produce engaging and interactive news content.
- Influence of Corporate Spokespeople
- The increasing importance of corporate spokespeople in news sources presents an opportunity for businesses to strategically position their messaging.
- Rise of Video Journalism
- The rise of video as a key component of online journalism provides opportunities for businesses to showcase their products or services in a more engaging way.
Who This Affects Most
- Media and Publishing
- The media and publishing industry can embrace digital journalism to improve their content and increase readerships.
- PR and Communications
- The increasing influence of corporate spokespeople in news sources presents an opportunity for PR and communications professionals to target key journalists.
- Advertising and Marketing
- The rise of video journalism provides an opportunity for advertising and marketing professionals to create engaging and shareable content for their brands.
