Inflatable Waterproof Jackets

Michiko Koshino Created Inflatable Jackets for Spring/Summer 2018

As puffer jackets prove to be a go-to outerwear choice for the fall and winter wardrobe, Japanese and British label Michiko Koshino pushes the style in its 'Inflatable' capsule for spring with a selection of fashion-forward inflatable jackets. Each item in the collection is made out of durable PVC fabric and is seam-sealed to ensure that the outerwear is fully waterproof. The fashion label offers its inflatable jackets in an array of colors, including statement peach, a subdued silver white, a mandatory camo print, as well as a futuristic metallic option.

The pieces can be worn both inflated or deflated, depending on the overall style and preference of the wearer. Michiko Koshino is definitely successful in translating the fashion craze of puffer coats to stylish and statement-making inflatable jackets for spring.

Inflatable Jackets
Opportunity for incorporating innovative technology to create functional and fashionable inflatable outerwear.
Waterproof Fashion
Potential to develop waterproof clothing that is both stylish and practical for everyday wear.
PVC Fabric
Opportunity to explore the use of PVC fabric in the fashion industry, creating durable and waterproof garments.

Sectors Adopting This

Fashion
Fashion brands can capitalize on the trend of inflatable jackets by incorporating them into their seasonal collections.
Outdoor Gear
Outdoor gear companies can explore the use of inflatable technology to create lightweight and portable waterproof jackets for hiking and camping.
Textile Manufacturing
Textile manufacturers can invest in the production of PVC fabric to meet the growing demand for waterproof and durable materials in the fashion industry.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 59%
Freshness 8%