Infiltrate Media, an independent creative studio based in Johannesburg, South Africa, created a series of illustrations with double meanings for an FNB campaign launched in February 2011.
There are ambiguous meanings in each of these illustrations and they can be viewed as a problem that needs to be solved or a game that needs to be clocked. Just going through each of these simple designs will activate your brain and you’ll start working out their ambiguous meanings. One example would be the Kauai branded cup fruit smoothie with a birthday candle on it, which I guess subliminally makes you feel special like it’s your birthday.
Infiltrate Media is headed up by Jason Bronkhorst and Charl Malherbe and offers expertise in both branding and illustration.