Infiltrate Media, an independent creative studio based in Johannesburg, South Africa, created a series of illustrations with double meanings for an FNB campaign launched in February 2011.
There are ambiguous meanings in each of these illustrations and they can be viewed as a problem that needs to be solved or a game that needs to be clocked. Just going through each of these simple designs will activate your brain and you’ll start working out their ambiguous meanings. One example would be the Kauai branded cup fruit smoothie with a birthday candle on it, which I guess subliminally makes you feel special like it’s your birthday.
Infiltrate Media is headed up by Jason Bronkhorst and Charl Malherbe and offers expertise in both branding and illustration.
What Makes This Trend Stand Out
- Ambiguous Illustrations
- Creating designs with double meanings as a way to engage the viewer and create a game out of decoding the hidden message.
- Interactive Advertising
- Using creative illustrations that invite the viewer to participate by decoding the hidden message can be a disruptive way to get people engaged with a brand or campaign.
- Visual Problem-solving
- Designing visuals that challenge the viewer's perception and require them to analyze and decipher hidden meanings can be an innovative way to develop critical thinking skills and engage with a younger target audience.
Sectors Adopting This
- Advertising
- Using interactive illustrations in campaigns can increase user engagement and capture attention, disrupting traditional marketing strategies.
- Art and Design
- Creating visually compelling designs with hidden messages can be a disruptive innovation opportunity for artists and designers looking to engage with a wider audience in a fun and creative way.
- Education and Training
- Incorporating visual problem-solving into educational content can be an innovative way to develop critical thinking skills and engage with students in a more interactive and captivating way.
