Häagen-Dazs' HEAVEN Introduces a Lower Fat, Lower Calorie Option
Laura McQuarrie — March 5, 2020 — Lifestyle
References: haagendazs.us & prnewswire
To reflect the fact that people are looking for better-for-you products in virtually all categories, especially when it comes to indulgent treats, a variety of low-calorie and light ice cream pints are being introduced. Joining other ice cream brands that are now producing better-for-you ice creams, Häagen-Dazs is introducing HEAVEN as its own range of indulgent yet light ice cream products.
The Häagen-Dazs HEAVEN products have one-third fewer calories and 25% percent less total sugar per serving than regular ice cream. Made with ultra-filtered milk and no artificial sweeteners, the light ice creams are available in flavors like Strawberry Waffle Cone, Cold Brew Espresso Chip and Chocolate Sea Salt Caramel. These light ice creams are also free of GMO ingredients and boast half the fat of regular ice cream.
Image Credit: Häagen-Dazs
The Häagen-Dazs HEAVEN products have one-third fewer calories and 25% percent less total sugar per serving than regular ice cream. Made with ultra-filtered milk and no artificial sweeteners, the light ice creams are available in flavors like Strawberry Waffle Cone, Cold Brew Espresso Chip and Chocolate Sea Salt Caramel. These light ice creams are also free of GMO ingredients and boast half the fat of regular ice cream.
Image Credit: Häagen-Dazs
Trend Themes
1. Better-for-you Indulgent Treats - The trend of creating low-calorie and light versions of indulgent snacks is growing, providing opportunities for businesses to create products that cater to health-conscious consumers.
2. Ultra-filtered Milk Products - The use of ultra-filtered milk in products like light ice creams is becoming more popular as a healthier alternative to regular milk, creating opportunities for innovation in dairy-based products.
3. Artificial Sweetener-free Products - The trend of creating products without artificial sweeteners, like Häagen-Dazs' HEAVEN range, is gaining popularity as consumers look for more natural and healthy ingredients.
Industry Implications
1. Ice Cream Products - The ice cream industry can continue to innovate by creating products with low-calorie and healthier options to meet the growing demand for indulgent yet better-for-you treats.
2. Dairy Products - The dairy industry has an opportunity to explore the use of ultra-filtered milk in more products to cater to consumers who are looking for healthier alternatives to traditional dairy.
3. Healthy Snacks Products - The trend of creating healthier snacks, as seen in the indulgent light ice creams, is a growing opportunity for businesses to create products that cater to health-conscious consumers.
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