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Beach-Protecting Rock Stars

Incubus, Pearl Jam Given Prestigous Keeper of the Coast Award

— September 20, 2009 — Eco
Incubus and Pearl Jam have been selected to receive the “Keeper of the Coast Award” at the Surfrider Foundation's 25th Anniversary Gala on October 9, 2009. Both of the groups have made significant contributions towards preserving our oceans and beaches over the years.

Incubus and Pearl Jam should feel honored knowing their contributions to the Surfrider Foundation over the years have earned them an award which is only given out once every five years.

Implications - Businesses that attach their name or products to a good cause, such as preserving the planet, will benefit in large ways. Consumers will recognize such organizations as compassionate for their concern for differently worldly issues and will likely choose to invest in them over another business.
Trend Themes
1. Environmental Activism - Organizations and businesses that actively contribute to preserving the planet will gain consumer trust and loyalty.
2. Corporate Social Responsibility - Companies that align their brand with social and environmental causes will attract more customers and strengthen their reputation.
3. Cause Marketing - Collaborations between businesses and non-profit organizations can create mutually beneficial partnerships that drive positive change.
Industry Implications
1. Music - Musical artists and bands can leverage their influence to support environmental initiatives and engage their fanbase in meaningful causes.
2. Sustainability - Businesses focused on sustainable practices and eco-friendly products/services can differentiate themselves in the market and appeal to conscious consumers.
3. Non-profit - Non-profit organizations can collaborate with businesses to promote their cause and raise awareness while gaining financial support from corporate sponsors.
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