Incubus and Pearl Jam have been selected to receive the â€œKeeper of the Coast Awardâ€ at the Surfrider Foundation's 25th Anniversary Gala on October 9, 2009. Both of the groups have made significant contributions towards preserving our oceans and beaches over the years.
Incubus and Pearl Jam should feel honored knowing their contributions to the Surfrider Foundation over the years have earned them an award which is only given out once every five years.
Implications - Businesses that attach their name or products to a good cause, such as preserving the planet, will benefit in large ways. Consumers will recognize such organizations as compassionate for their concern for differently worldly issues and will likely choose to invest in them over another business.