Incubus Releases Incubattle as Part of the Promotion for Their New Album

 - Jul 15, 2011
References: enjoyincubus & mashable
Taking a humorous approach to the serious issue of illegal music downloads is the new game Incubattle. The game was created by the band Incubus to promote their upcoming album If Not Now, When?

The problem proposed in Incubattle is simple enough; music pirates are the enemies and you must overcome their evil ways in order to win. It's interesting to see the release of Incubattle as a way of promotion for the band.

It's clear through games like Incubattle that social media is becoming a greater force in terms of influence.

Implications - No longer satisfied with games that present irrelevant problems, modern consumers are looking for ones that are more relatable to their lives. Products featuring a familiar element are appealing to customers who desire a closer connection with the purchases they make.