The Incognito Bracelet is a special kind of tech, in that it it doesn't really seem like a piece of tech at all. The bracelet is also a watch, but just by looking at it you wouldn't be able to tell. What it does look like is a leather band with accents on the side that tell a bigger story than it lets on.
While many people wear watches regularly, it isn't uncommon to see people scorn them in favor of an alternative -- jewelry for example. With the Incognito Bracelet there doesn't have to be a choice anymore, as the accents will light up to tell you the time while also maintaining its underlying nature as a stylish leather bracelet.