Shell and Chrysler recently joined forces with a new in-car payment system to allow customers to pay for fuel and services using the Shell Pay & Save from the comfort of their vehicle.
Customers with eligible vehicles are able to use the Shell Pay & Save platform within Uconnect Market to buy fuel directly in their vehicles via their in-car touchscreens. Moreover, the service offers savings through Shell's Fuel Rewards program. The system doesn't require the use of a credit card or mobile phone and improves the customers' retail experience with its digital innovation.
The Uconnect Market platform is available for vehicles from 2019 and 2020 Chrysler, Dodge, Jeep and Ram Brand vehicles that are equipped with eligible connected services.
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Key Themes Behind This Trend
- In-car Payment Systems
- As more and more car makers join hands with mobile commerce platforms, in-car payments systems is becoming a popular trend.
- Integrated Digital Retail Experience
- In-car payment systems have the potential to revolutionize the retail experience by allowing customers to make transactions directly from their vehicles.
- Connected Vehicle Services
- The integration of connected vehicle services with in-car payment systems is opening up possibilities for new services and revenue streams.
Where This Applies
- Automotive
- Automotive manufacturers can add value to their vehicles by partnering with mobile commerce platforms to offer in-car payment systems.
- Retail
- In-car payment systems have the potential to disrupt the retail industry by changing the way customers make transactions and interact with merchants.
- Mobile Commerce
- Mobile commerce platforms can capitalize on the growing trend of in-car payment systems by partnering with automotive manufacturers and offering consumers a seamless retail experience.
