Exxon Mobile Corp. has signed an agreement to offer brand-wide acceptance of Fuelman and Comdata cards at more than 12,000 Exxon and Mobil gas stations across the US.
The initiative will see local fleets more easily accessing high-quality fuel, while also being able to take advantage of the brand's rewards program. This is thanks to the option to enroll in the Exxon Mobile Rewards+ loyalty program, which will help drivers to earn points for every fuel purchase. Drivers will enjoy $1 in savings for every 100 points they redeem.
Fleet Marketing Manager at ExxonMobil Austin Johansen spoke on the initiative saying, "We are thrilled to accept all Fuelman card holders to fuel up at any of our over 12,000 Exxon and Mobil stations. From convenient locations and quality fuel to a rewarding loyalty program that professional drivers can earn and redeem for personal use, we strive to enhance the fueling experience for fleet customers."
What's Driving This Trend
- Gas Station Loyalty Programs
- Gas stations partnering with fleet card companies to offer brand-wide acceptance and rewards programs is a trend that presents opportunities for disruptive innovation in loyalty program technology and fleet management solutions.
- Fleet Card Payment Systems
- Gas stations partnering with fleet card companies to offer brand-wide acceptance is a trend that presents opportunities for disruptive innovation in payment systems and fueling technology for fleet management.
- Collaboration in Fueling Industry
- Partnerships between gas stations and fleet card companies are a trend that presents opportunities for disruptive innovation in collaboration and partnership models for the fueling industry.
Who This Affects Most
- Fueling Industry
- Partnerships between gas stations and fleet card companies for brand-wide acceptance presents opportunities for disruptive innovation in payment systems and loyalty programs for the fueling industry.
- Fleet Management Industry
- Gas stations partnering with fleet card companies to offer brand-wide acceptance and rewards programs presents opportunities for disruptive innovation in fleet management solutions and payment systems for the fleet management industry.
- Payment Industry
- Partnerships between gas stations and fleet card companies for brand-wide acceptance presents opportunities for disruptive innovation in payment systems and loyalty programs for the payment industry.
