The Incanto Christmas 2014 campaign uses traditional burlesque dance as a way to display its current collection. Models Veronika Istomina and Nicole Meyer took on the entrancing appeal of the show-stopping dancers while clad in a range of eye-catching lingerie pieces.
Gigantic feathered hats and plush plumes were used to drive home the dramatic elements at play in this Incanto production. Lace items named "Emmanuelle," "Belladonna" and "Assoria" were displayed alongside the props, making the scene appear theatrical and much like an authentic burlesque show.
Given the array of items showcased, there is much to offer for a variety of readers in search of striking undergarments. Shoppers can pick from thigh-high tights, high-rise underwear, sheer bras, sultry bustiers and two-piece silk pajama sets.
What Makes This Trend Stand Out
- Burlesque Lingerie
- The trend of using burlesque dance elements in lingerie campaigns presents an opportunity for brands to create captivating and theatrical marketing campaigns.
- Eye-catching Lingerie
- The trend of showcasing bold and attention-grabbing lingerie pieces provides an opportunity for brands to differentiate themselves and appeal to consumers looking for unique undergarments.
- Theatrical Fashion
- The trend of combining fashion with theatrical elements, as seen in the Incanto Christmas campaign, opens up opportunities for brands to create immersive and memorable brand experiences.
Sectors Adopting This
- Lingerie
- The lingerie industry can leverage the burlesque lingerie trend to attract customers and boost sales with captivating and theatrical collections.
- Fashion
- The fashion industry can explore the use of theatrical elements, like those in the Incanto campaign, to create unique and memorable fashion shows and presentations.
- Marketing
- The marketing industry can take inspiration from the eye-catching lingerie trend to develop innovative and attention-grabbing campaigns that resonate with target audiences.
