Contrasting Tomboy Photoshoots

The Double Magazine In The Street Editorial is Diversified

Double Magazine's Fall 2012 In The Street editorial provides the ultimate lesson on tomboy-chic fashion. The French publication has teetered along the lines of all things feminine and masculine, making the case for the harmonious pairing between the two styles.

Charlotte Collet dressed models Harmony Boucher and Jenny Shimizu in tough menswear and the most dainty of female apparel options. The two rocked short cropped hairdos while clad in frilly pink ballet dresses, Chanel-inspired tweed coats and aggressive army boots, leaning up throughout against wire fences and subway stops. Photographer Andreas Larsson added his own gritty touches, apparent in the grey scale finishes and faded coloring, accents that fit well with the looks of Boucher and Shimizu.

Tomboy-chic Fashion
Opportunity for fashion designers to create collections that blend masculine and feminine elements.
Gender-blurring Styles
Potential for retailers to market and sell clothing that challenges traditional gender norms.
Gritty Fashion Photography
Chance for photographers to experiment with edgier, more raw visuals in fashion editorials.

Who This Affects Most

Fashion Design
Disruptive innovation potential in creating gender-fluid clothing lines.
Retail
Opportunity to tap into a growing demand for gender-neutral fashion options.
Fashion Photography
Possibility for photographers to push boundaries and explore unconventional aesthetics.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 29%
Freshness 8%

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