The 'In Peer Reviews We Trust' infographic explores the reasons why consumers are more likely to base their purchases around the opinions of others, rather than relying on advertising and sponsored content postings.
Created by Column Five Media, the chart details how much faith people put in traditional marketing efforts versus the amount of credit that they give user reviews and recommendations from friends and family.
Research cited on the graphic illustrates that word of mouth has become a more prominent way of driving consumer patterns than traditional advertising methods.
Social media and other Internet resources that give analysis of products are seen as dependable and often are responsible for shaping decisions on whether to buy a product or not.
'In Peer Reviews We Trust' explains that buyers want to hear the opinions of people they trust before they make a purchase and online brand sites and consumer referrals are the among the must credible tools that shoppers use.