Modern Picnic Debuts the Mini with a Personalized “I’m Speaking” Message
Grace Mahas — February 23, 2021 — Social Good
References: modernpicnic
To raise awareness for women and female founders and due to popular demand, Modern Picnic recently launched a collection of 'The Mini' with a personalized “I’m Speaking” message. The six-bag series is made of a premium vegan leather exterior with an insulated interior and boasts a streamlined and sophisticated aesthetic. Designed to function as a "lunchbox," the bag will fit a Tupperware box with room for other necessities like your phone, keys, and sunglasses.
The Mini I'm Speaking purses are priced at $129 USD and will only be available for the month of March – so interested customers should move quickly before its too late. To further support females in the workforce, Modern Picnic will also be donating 20% of proceeds to Dress for Success "in hopes to empower women and provide the essentials needed to start a career."
Image Credit: Modern Picnic
The Mini I'm Speaking purses are priced at $129 USD and will only be available for the month of March – so interested customers should move quickly before its too late. To further support females in the workforce, Modern Picnic will also be donating 20% of proceeds to Dress for Success "in hopes to empower women and provide the essentials needed to start a career."
Image Credit: Modern Picnic
Trend Themes
1. Personalized Feminist Accessories - The rising trend of personalized feminist accessories, like Modern Picnic's 'The Mini' with a 'I'm Speaking' message, presents an opportunity for companies to tap into the growing demand for empowering fashion statements.
2. Gender Equality Advocacy - Anti-mansplaining purses like Modern Picnic's 'The Mini' with a 'I'm Speaking' message highlight a trend towards more outspoken and direct gender equality advocacy in the fashion industry.
3. Vegan Leather Fashion - The use of premium vegan leather in products like Modern Picnic's 'The Mini' presents an opportunity for the fashion industry to tap into the growing demand for ethically and sustainably produced fashion items.
Industry Implications
1. Fashion - The use of empowering, functional and ethical fashion items like Modern Picnic's 'The Mini' presents an opportunity for companies within the fashion space to tap into the growing demand for socially conscious, feminist accessories.
2. Workplace Essential Products - The functional and stylish design of Modern Picnic's 'The Mini' presents an opportunity for companies that focus on workplace essential products to tap into the growing demand for items that promote gender equality and inclusivity in the workplace.
3. Charitable Organizations - The partnership between Modern Picnic and Dress for Success in which 20% of proceeds will be donated presents an opportunity for charitable organizations to tap into the growing demand for ethical fashion with a social impact.
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