What is the trend of mixed branding?

Disruptive innovation opportunity: Develop a platform or tool that ensures brand consistency by preventing companies from using competitor products in their promotional materials.

What is the trend of speculation and misdirection?

Disruptive innovation opportunity: Create a transparent and trustworthy advertising process that avoids potential controversies and maintains consumer trust.

What is the trend of competitor surveillance?

Disruptive innovation opportunity: Build a comprehensive monitoring system that enables companies to track and analyze their competitors' advertising strategies to avoid unintentional mistakes.

What are the implications for the advertising industry?

Disruptive innovation opportunity: Develop innovative advertising techniques or tools that offer greater control and oversight to brands, ensuring their messaging aligns with their values and intentions.

What are the implications for the software development industry?

Disruptive innovation opportunity: Create software applications that enhance brand management processes, enabling companies to streamline their promotional activities and avoid potential brand inconsistencies.

What are the implications for the market research industry?

Disruptive innovation opportunity: Build advanced market research tools and platforms that provide comprehensive insights into competitors' strategies, empowering companies to make informed advertising decisions.

Microsoft Branding Blunders: "I'm A PC" Ads Made on a Mac

"I'm A PC" Ads Made on a Mac

Going Like Sixty — September 21, 2008 — Marketing

References: cpbgroup & boygeniusreport

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

First Seinfeld is yanked. Now it's come out that the new Microsoft branding commercial bragging about how "I'm a PC" was actually made on a Mac.

Adding more insult to injury, the "I'm a PC" commercial used an application from Adobe, another Microsoft competitor. "I'm a PC" has drawn a lot of speculation about whether Seinfeld was meant to have such a short run as Microsoft spokesperson, but "I'm a PC" ads being made on a Mac is not something Microsoft would want to play around with.

The ad agency responsible for the commercials--Crispin Porter + Bogusky--and Microsoft have since scrubbed clean any official versions that would tip off savvy users that Microsoft used a Mac to create "I'm a PC."

Trend Themes

Mixed Branding — Disruptive innovation opportunity: Develop a platform or tool that ensures brand consistency by preventing companies from using competitor products in their promotional materials.
Speculation and Misdirection — Disruptive innovation opportunity: Create a transparent and trustworthy advertising process that avoids potential controversies and maintains consumer trust.
Competitor Surveillance — Disruptive innovation opportunity: Build a comprehensive monitoring system that enables companies to track and analyze their competitors' advertising strategies to avoid unintentional mistakes.

Industry Implications

Advertising — Disruptive innovation opportunity: Develop innovative advertising techniques or tools that offer greater control and oversight to brands, ensuring their messaging aligns with their values and intentions.
Software Development — Disruptive innovation opportunity: Create software applications that enhance brand management processes, enabling companies to streamline their promotional activities and avoid potential brand inconsistencies.
Market Research — Disruptive innovation opportunity: Build advanced market research tools and platforms that provide comprehensive insights into competitors' strategies, empowering companies to make informed advertising decisions.

4.3

Score

Popularity

Activity

Freshness