The Hermes 'Il Est Pour Nous' Video Celebrates Silk Clothing
Jordy E — November 27, 2012 — Pop Culture
References: hermes & hermes.tumblr
The Hermes 'Il Est Pour Nous' film was directed by Olivia Bee. Bee, also the star of the clip alongside actor Cooper Campbell, goes on a high fashion trip to the countryside. The pair remain clad in theatrical apparel throughout the production, Bee in rainbow-hued rhinestone heels and Campbell in a bright yellow scarf.
The romantic Il Est Pour Nous clip showcases Hermes' latest 'A World of Silk' venture. The majority of the clothing is silk-based, demonstrating a variety of ways to wear the upscale pieces.
After they jumped into an aquamarine bed of water, Campbell and Bee dried off with a quick rung of dresses and button up shirts. This demonstrates how lightweight and carefree Hermes silk is.
The romantic Il Est Pour Nous clip showcases Hermes' latest 'A World of Silk' venture. The majority of the clothing is silk-based, demonstrating a variety of ways to wear the upscale pieces.
After they jumped into an aquamarine bed of water, Campbell and Bee dried off with a quick rung of dresses and button up shirts. This demonstrates how lightweight and carefree Hermes silk is.
Trend Themes
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Silk Fashion — Opportunity for disruptive innovation in creating sustainable and ethically sourced silk fashion.
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Fashion Films — Opportunity for disruptive innovation in creating immersive and visually stunning fashion films to showcase clothing collections.
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Theatrical Apparel — Opportunity for disruptive innovation in designing and manufacturing theatrical apparel for unique fashion experiences.
Industry Implications
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Fashion — The fashion industry has the opportunity to leverage silk fashion and create innovative and sustainable clothing options.
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Film Production — The film production industry can explore the creation of visually stunning fashion films to elevate brand storytelling and capture audience attention.
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Textile Manufacturing — The textile manufacturing industry can embrace the demand for lightweight and ethically sourced silk fabric and develop innovative production techniques.
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