South Korean fashion label IISE introduces its latest collection designed for the Spring/Summer 2020 season. This time around, the brand draws inspiration from CCTV which is captured through the lookbook. It dives into the concept of being the nation's leading conglomerate, exploring the blend between reality and Korean corporate power.
The video surveillance of the lookbook's visuals reimagine the apparel through different subsidiary companies. This includes IISE Chemical and Pharmaceutical division, ISSE Heavy Industries, and its mothering company, IISE CORP. In terms of the fashion apparel, it features technical fabric construction throughout for functional textures. It takes a modern design angle on traditional shapes for the season including details such as warming labels and logos.
Image Credit: IISE
What's Driving This Trend
- Cctv-inspired Fashion
- Exploring the blend between reality and corporate power through video surveillance-themed streetwear and accessory designs.
- Functional Textures for Fashion
- Integrating technical fabric construction throughout apparel to create multi-functional and versatile clothing pieces.
- Corporate Branding in Fashion
- Incorporating logos, labels, and designs of subsidiary companies in fashion collections for a brand's cohesive marketing strategy.
Who This Affects Most
- Fashion and Apparel
- Exploring the impact of CCTV-inspired designs in the fashion industry for future fashion collections.
- Surveillance Technology
- Developing cross-industry collaborations between fashion and surveillance technology for innovative designs and concepts.
- Corporate Marketing Strategy
- Exploring the use of corporeal branding in fashion to create a cohesive and multifaceted marketing strategy.
