To celebrate its 30th anniversary issue, photographer Wiglius de Bie shoots hobo-chic looks in the Iekeliene Stange AvantGarde spread.
In puffy down-filled sleeping bags, this model layers on warmth for the chilly season, putting together voluminous and colorful looks from the likes of Valentino, Gareth Pugh and Burberry Prorsum. Creating feminine silhouettes and creative ensembles the Iekeliene Stange AvantGarde spread makes sleeping bags a fashionable, must-have accessory.
Implications - Youth consumers are looking to the bohemian aesthetic and lifestyle of the past to inform their current choices. This lifestyle is characterized by its nomadic nature and detachment from society; youth consumers are attracted to their freedom that this archetype represents. Companies should consider this lifestyle type when creating ads for this demographic.