Mini-Home Bookmarks

The IE-Tag is Made from Demolished Homes

Tokyo-based Naruse Inokuma Architects has created a unique set of bookmarks made out of demolished homes. The IE-tag is designed to look like little homes; they can even be arranged to form a little village.

The IE-tag is a great way to reuse the material of demolished homes that would have otherwise wound up in a landfill. Needless to say, I'll be searching for these next time I go to the bookstore.

Reclaimed Material
Using demolished homes as a material for creative products is a disruptive innovation opportunity.
Sustainable Design
The IE-tag's eco-friendly approach sets a trend for sustainable design in various industries.
Creative Reuse
The use of demolished homes as bookmarks showcases an innovative way to creatively repurpose materials.

Who This Affects Most

Interior Design
The IE-tag's unique design made from demolished homes presents a disruptive innovation opportunity in the interior design industry.
Publishing
Bookmarks made from demolished homes could spark a trend of eco-friendly and unique bookmarks in the publishing industry.
Construction
The concept of repurposing demolished homes into bookmarks can inspire the construction industry to explore new ways of reusing materials.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 15%
Freshness 8%

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