American superfood brand Identity has introduced a first-of-its-kind product to the food market called Identity Bone Broth. Setting itself apart from other emerging bone broth brands and products, Identity offers a unique CBD-infused broth providing consumers with additional health benefits.
The new line of bone broths includes three variations: Ginger Ramen, Chicken, and Chanterelle Mushroom, all of which can be enjoyed as a standalone soup or added to other soups and stews. While a CBD-infused broth is certainly an unconventional food item, it is not Identity's first foray into alternative CBD offerings. For example, the brand recently launched its first CBD coffee creamer this past summer.
"The public is familiar with CBD gummies, face products, and even chocolate, however, you would not expect CBD to be infused in highly nutritious food products you can find at your local grocery store," said Solvi Barber, CEO of Identity International.
Image Credit: Identity
Why This Trend Is Growing
- Cbd-infused Food
- There is an opportunity to disrupt the food industry by introducing more CBD-infused nutritious food products to the market, like Identity's Bone Broth and CBD coffee creamer.
- Alternative Health Products
- Consumers are increasingly interested in alternative health products that provide additional health benefits, like CBD-infused products such as Identity's Bone Broth and CBD coffee creamer.
- Bone Broths
- As a highly nutritious superfood, bone broths are gaining popularity. Companies can capitalize on the trend by introducing more unique variations like Identity's Ginger Ramen, Chicken, and Chanterelle Mushroom Bone Broth.
Industries Being Reshaped
- Health and Wellness
- By combining the trend of CBD-infused food with alternative health products, businesses can disrupt the health and wellness industry and create new markets for products like Identity's Bone Broth and CBD coffee creamer.
- Food and Beverage
- The food and beverage industry has an opportunity to capitalize on the trend of bone broths, creating more unique and nutritious variations like Identity's Ginger Ramen, Chicken, and Chanterelle Mushroom Bone Broth.
- CBD Products
- With the increasing popularity of CBD products, there is an opportunity for businesses to expand beyond traditional offerings like gummies and face products, and create more innovative products like Identity's Bone Broth and CBD coffee creamer.
