Capilano University's IDEA School of Design, a department that's located in North Vancouver, British Columbia, assigned its students to visit the Silver Harbour Seniors' Centre to interview those there.
The goal was to get an understanding of their experiences and to attain useful advice that could be transformed into a graphic design. After the students spoke with the seniors, they took a shareable quote and planned a design that would do it justice. Before they created the posters, they checked with the seniors to ensure that the message was exactly what they wanted.
With this project, the IDEA School of Design gave its students the chance to interact with a client while gaining useful knowledge from their interviewee. This motivated them to produce something that was truly meaningful and allowed them to work with those outside of their usual demographic of interaction.
Why This Trend Is Growing
- Seniors' Insights
- Exploring the wisdom and experiences of seniors to inform design and creative projects.
- Client-driven Design
- Creating meaningful designs by collaborating with clients and incorporating their input.
- Cross-demographic Collaboration
- Encouraging designers to work with individuals outside of their usual target audience to broaden their perspectives and create impactful designs.
Industries Being Reshaped
- Graphic Design
- Opportunity for graphic designers to gain inspiration and expertise by engaging with seniors and incorporating their insights into their work.
- Advertising
- Brands can collaborate with seniors to capture their wisdom and experiences in meaningful advertisements that resonate with a wider audience.
- Creative Education
- Educational institutions can incorporate client-driven projects and cross-demographic collaborations to provide students with valuable learning experiences in design and creativity.
