The iCup by Onur Karaalioglu is a drink warmer that connects to your computer via a USB cord. The iCup has an internal heat coil and an Apple logo that displays three different colors depending on the beverage's temperature. Blue represents cold, orange represents warm, and pink represents hot.
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Implications - Consumers living in urban areas live very fast-paced lifestyles and rely on multitasking to complete their daily tasks. For this reason, they appreciate products that are multifunctional or that are time-efficient. Companies can manufacture products with these qualities to appeal to busy demographics.