Ethereal Bubble Wrap Editorials

Ice Queen by Marlot Haagsma is Straight Out of a Child's Fantasy

Ice Queen by Marlot Haagsma, a photographer based in the Netherlands, revolves around an everyday object: bubble wrap. And yet the photoshoot itself is far from everyday. Instead, the classic packing material has been repurposed into a gauzy and ethereal outfit for the 'ice queen' that stars in it. Like a corpse bride, model Charlotte Brasjen is a vision in white.

An appropriate photoshoot for the upcoming winter season, Ice Queen by Marlot Haagsma depicts a fantasy world that could have very well been dreamed up by a child. Shot in studio, the looks were perfected by hairstylist and makeup artist Jacqueline Swart, who focused on a theatrical face with chiseled cheeks and a silver updo.

Repurposed Materials as Fashion
Bubble wrap is reimagined as gauzy and ethereal outfits in the 'Ice Queen' photoshoot
Fantasy-inspired Fashion Photography
The 'Ice Queen' photoshoot features a childlike fantasy world with model Charlotte Brasjen as the ethereal star
Theatrical Makeup and Hair for Fashion
Hairstylist and makeup artist Jacqueline Swart creates a dramatic look with chiseled cheeks and silver updo for the 'Ice Queen' photoshoot

Who This Affects Most

Fashion
Repurposing materials, like bubble wrap, to create unique runway looks and photo shoots
Photography
Exploring fantasy-inspired concepts for fashion photography
Beauty
Creating dramatic and theatrical hair and makeup looks for fashion photoshoots
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 44%
Freshness 8%

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