If you’re looking to bring awareness to something important, and that awareness-need takes place during winter, why not embrace the season and make art of it, like the Ice House Detroit does.
Shedding…ice…on the housing crisis, the Ice House Detroit takes a foreclosed home and, well, you can see the outcome in the gallery above. A cross between art and awareness, Gregory Holm and Matthew Radune have been spraying it constantly with fire-hydrant water.
What's Driving This Trend
- Abandoned Housing Art
- Creating art out of abandoned or foreclosed homes to bring awareness to housing crisis.
- Winter Awareness Campaigns
- Using winter weather to bring attention to important issues through creative means.
- Water-based Street Art
- Using water as a medium for street art and activism.
Who This Affects Most
- Real Estate
- Opportunity to innovate and disrupt real estate industry by addressing housing crisis and abandoned properties.
- Nonprofit and Activism
- Opportunity for nonprofits and activist organizations to use creative campaigns and artistic expression to bring attention to social issues.
- Outdoor Advertising
- Opportunity to use water-based street art as a unique form of outdoor advertising for brands and businesses.
