The musical styling of Kanye West, DJ Khaled, Rick Ross are center stage in the ‘I Wish You Would/Cold’ Video.
The release is a lengthy mashup of the two title tracks from the upcoming ‘Cruel Summer’ collaborative project by West. The short plays up the dark facet of urban culture. Rappers are situated in a dark brick-lined tunnel to create an eerie funhouse effect of dramatic musicality. The superstars all sport all-black outfits, and Kaye West shines with his knack for couture hip-hop style.
When the video proceeds to ‘Cold,’ there is a surprise appearance from Kanye’s infamous starlet girlfriend -- Kim Kardashian. She appears in a whirl of sensual sleek style at the exact moment that Kanye raps, "I admit that I fell in love with Kim."
The music video is a minimalist show of urbanite culture, catchy rhythms and the signature excessive fashion of the hip-hop set.
Why This Trend Is Growing
- Minimalist Music Videos
- Opportunity to create visually compelling music videos that focus on simplicity and minimalism.
- Urbanite Fashion
- Opportunity to design and market fashionable clothing and accessories that cater to the urban hip-hop culture.
- Celebrity Collaborations
- Opportunity to collaborate with celebrities to create innovative and unique creative projects.
Industries Being Reshaped
- Music Industry
- Opportunity for music artists and labels to explore new ways of visually presenting their music through minimalist music videos.
- Fashion Industry
- Opportunity for fashion designers and brands to tap into the urban hip-hop culture and create trendy streetwear and accessories.
- Entertainment Industry
- Opportunity for entertainment companies to foster collaborations between celebrities and leverage their influence to create engaging content.
