Hyper Real by MAC Cosmetics is a new high-performance skincare range that improves skin and enhances makeup. With this launch, the brand is venturing deeper into skincare and setting a goal for at least 30% of its beauty customers to also use its skincare products in the next three years.
Notable Hyper Real products include the a serum-moisturizer product or “serumizer," a moisturizing cream, cleansing oil and serum and moisturizer brush. Already, consumers are familiar with skincare-makeup hybrids and these multi-tasking products promise to form the base of routines that will make the brand's well-known color cosmetics even more vivid. Hyper Real has the potential to turn MAC Cosmetics into a brand that dominates both makeup and skincare, making its retail channels a one-stop solution for beauty lovers.
Key Themes Behind This Trend
- Hybrid Skincare-makeup Products
- The trend of multi-tasking skincare-makeup products will continue to grow as consumers seek products that simplify their beauty routine.
- Hyper Real Skincare
- The trend towards high-performance skincare products that deliver visible improvements in the skin will continue to grow, with consumers seeking out products that offer both immediate and long-term benefits.
- Retail Beauty Solutions
- The trend of brands offering complete beauty solutions, from makeup to skincare, will continue to grow as consumers seek out convenient and efficient shopping experiences.
Where This Applies
- Cosmetics
- The cosmetics industry will continue to evolve to offer hybrid skincare-makeup products that deliver on multiple benefits.
- Skincare
- The skincare industry will continue to innovate with high-performance products that offer real improvements in the skin's appearance and health.
- Retail
- The retail industry will continue to adapt to serve customers who seek out one-stop solutions for their beauty needs, combining makeup and skincare products in a convenient shopping experience.
