The Hype App is a mobile money manager that may focus on a very important chore, but its recent ad campaign takes a different direction. It appeals to people's emotions and desires by reflecting on the idea of an 'authentic identity.' By doing so, the Hype App campaign shows that it will not only help manage people's finances, it will make their money work in a way that gets them to a place they truly love.
Conceived and executed by Dnsee, an ad agency based in Milan, Italy, the Hype App campaign focuses on the slogan 'Switch to Yourself' and states, "Money is just a tool, what really counts is you." By reframing the concept of money and the Hype App itself, the creators speak a person's primal instincts, which is very powerful.