These new Hyland’s Naturals remedies are a naturally formulated product for parents to choose as a way to combat the unwanted effects of illness. The products come in three varieties including Baby Cough & Immunse Daytime, Kids Cough & Mucus Daytime and Kids Cough & Mucus Nighttime. Each of the products are free from allergens, alcohol, parabens, artificial colorings and dyes, and provide a functional benefit for parents to appreciate. The products are arriving at a variety of retailers with the Baby Cough & Immune Daytime as a Walmart exclusive.
The Hyland’s Naturals remedies are part of a more naturally formulated range of childhood products that speak to the increasing demand amongst parents for natural ways to combat against the effects of common illnesses.
Key Themes Behind This Trend
- Natural Child Remedies
- The increasing demand for natural ways to combat against the effects of common illnesses opens up opportunities for the development of more naturally formulated childhood products.
- Allergen-free Child Remedies
- The trend of allergen-free child remedies highlights the need and opportunity for companies to create products that are free from common allergens.
- Functional Child Remedies
- Parents appreciate functional benefits, creating a trend to develop remedies that provide relief from common symptoms such as coughs and mucus.
Where This Applies
- Child Healthcare
- The trend towards natural child remedies presents opportunities for natural healthcare companies to create and market products specifically designed for children.
- Pharmaceuticals
- The allergen-free trend for child remedies presents an opportunity for pharmaceutical companies to develop new products, appealing to parents who are concerned about the effect of allergens on their children.
- Retail
- Retailers can benefit from the increasing demand for naturally formulated remedies as they can offer these types of products, which are sought out by an increasing number of parents.
