Urban Hydration Breath of Fresh Hair Kids is making its debut at Walmart locations to provide parents with the perfect way to support their children's haircare needs.
The products include the Co-Wash and Conditioner, Detangler, Leave-In Conditioner and Styling Lotion, which are each formulated with textured hair in mind. The products are each crafted with plant-based ingredients like avocado oil, vanilla extract and honey, while also boasting a paraben-free formula. The products are thus a great option for parents to provide to youngsters as a way to elevate shower or bath time.
CEO Psyche Terry spoke on the launch of Urban Hydration Breath of Fresh Hair Kids at Walmart saying, "It's been a journey working with Walmart. I’ll never forget one of my first meetings, 10+ years ago, driving to Bentonville with my newborn baby in the backseat. That baby is nearly 13 years old and now has 2 more siblings. When it comes to making care that is tangle-free and lavender fresh we’ve got it figured out and couldn’t be more excited to represent small Black Owned Businesses that are growing at Walmart."
What's Driving This Trend
- Free-from Children's Haircare
- The launch of Urban Hydration Breath of Fresh Hair Kids at Walmart introduces a new trend in providing parents with plant-based haircare products for their children.
- Textured Hair Products
- Urban Hydration Breath of Fresh Hair Kids offers a range of products specially formulated with avocado oil and honey to cater to the needs of textured hair.
- Small Black Owned Businesses
- Urban Hydration's partnership with Walmart highlights the trend of supporting and promoting small Black owned businesses in the haircare industry.
Who This Affects Most
- Children's Haircare
- The launch of Urban Hydration Breath of Fresh Hair Kids provides a disruptive innovation opportunity in the children's haircare industry by offering plant-based, paraben-free products.
- Beauty and Personal Care
- The introduction of Urban Hydration Breath of Fresh Hair Kids showcases a disruptive innovation opportunity in the beauty and personal care industry by catering to the needs of textured hair.
- Retail (walmart)
- Walmart's partnership with Urban Hydration Breath of Fresh Hair Kids represents a disruptive innovation opportunity in the retail industry by supporting and promoting small Black owned businesses.
