The Hydrow Wave of Colors collection has been announced as a chromatic take on the brand's Wave rowing machine to help at-home athletes infuse a touch of color into their space.
The rowing machine collection comes in River, Forest, Sunrise and Sunset colors, which are blue, green, yellow and orange, respectively. The use of color in the design elevates the standard black-finished rowing machine into a style-conscious piece of equipment that's more of a focal point in a space.
The Hydrow Wave of Colors collection highlights the standard features of the Wave rowing machine including a 30% smaller size than the standard model and a weight of 120-pounds. The exercise machine is also equipped with a 16-inch HD display for connecting to the brand's workout service. Priced at $1,995, the rowing machine is available now.
Image Credit: Hydrow
What's Driving This Trend
- Chromatic Fitness Equipment
- Opportunity for fitness companies to incorporate color into their product designs to create more style-conscious and visually appealing equipment.
- At-home Workout Equipment
- Increasing demand for at-home workout equipment due to the COVID-19 pandemic presents an opportunity for companies to develop innovative and convenient products for workout enthusiasts.
- Connected Fitness Services
- Growing popularity of connected fitness services and their integration with workout equipment presents an opportunity for businesses to develop more seamless and interactive fitness experiences.
Who This Affects Most
- Fitness Equipment
- Fitness equipment manufacturers can incorporate color into their product designs to create more visually appealing and style-conscious products.
- Recreational Equipment
- Opportunity for companies in the recreational equipment industry to develop at-home workout equipment to meet the growing demand from consumers.
- Digital Fitness Services
- Fitness service providers can leverage the growing demand for connected fitness services and offer innovative and personalized workout experiences that integrate with workout equipment.
