Hydrating Drink Mixes

MANTRA Labs is Introducing its New Electrolyte-Infused HYDRATE Powder

The HYDRATE Powder by MANTRA Labs is packed with electrolytes. The brand is taking a simple approach to hydration with its forthcoming product. Known for its plant-based, science-backed daily nutrition support, MANTRA Labs uses high-quality and simple ingredients in its formulas.

The hydration market is overcrowded with sugary drinks and supposed 'hangover cures.' MANTRA Labs wants to show consumers how to hydrate without the sugars and preservatives found in other products. Boasting 1,200 mg of optimal broad-spectrum electrolytes, the HYDRATE powder features organically sweetened and delicious flavors with no artificial ingredients. Made from a plant-based marine multi-mineral complex, the product supports performance and muscle recovery. Each serving includes 500 mg of prebiotic fiber and the recommended daily allowance of Vitamins C and B12.

Image Credit: MANTRA Labs

Electrolyte Supplements
There is an opportunity to disrupt the health and wellness industry by providing electrolyte supplements that don't contain any artificial ingredients.
Plant-based Beverages
Plant-based beverages that are made from high-quality and simple ingredients can disrupt the sugary drink market.
Prebiotic Nutrition
There is an opportunity to create more dietary supplements that promote prebiotic fiber and overall gut health.

Sectors Adopting This

Health and Wellness
This industry can benefit from the disruption of electrolyte supplements and plant-based beverages with natural ingredients and prebiotic nutrition.
Fitness and Sports
Brands within this industry can take advantage of the demand for healthier hydration drinks and supplements that support muscle recovery and performance.
Nutraceuticals
The nutraceutical industry can further expand into providing products with prebiotic fiber and enhanced electrolyte blends.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 64%
Freshness 11%