The EcoSleep Hybrid Combines Joma Wool & Natural Latex Foam
Laura McQuarrie — August 15, 2019 — Eco
References: EcoSleep & prnewswire
The new EcoSleep Hybrid mattress from Brooklyn Bedding appeals to the environmentally conscious consumer with a design that is made of many natural, certifiable materials. The mattress is soft, breathable, flippable and affordable, boasting a design that adapts to the desires of the sleeper.
The top side of the EcoSleep Hybrid mattress boasts two, one-and-a-half-inch layers of 100% natural latex, which is ideal for side sleepers. However, those who prefer to fall asleep on their back or stomach will prefer the reverse side of the mattress with just a single, one-and-a-half-inch layer of a firmer natural latex. Across the whole mattress, there's a premium, plush and eco-friendly certified organic cotton and Joma wool cover. Lightweight Joma wool from New Zealand is known for its unique ability to repel water and absorb water vapor, giving it moisture-wicking properties.
The top side of the EcoSleep Hybrid mattress boasts two, one-and-a-half-inch layers of 100% natural latex, which is ideal for side sleepers. However, those who prefer to fall asleep on their back or stomach will prefer the reverse side of the mattress with just a single, one-and-a-half-inch layer of a firmer natural latex. Across the whole mattress, there's a premium, plush and eco-friendly certified organic cotton and Joma wool cover. Lightweight Joma wool from New Zealand is known for its unique ability to repel water and absorb water vapor, giving it moisture-wicking properties.
Trend Themes
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Eco-friendly Mattresses — The rise in demand for eco-friendly mattresses due to increasing environmental consciousness presents an opportunity for mattress companies to incorporate natural, sustainable materials in their designs.
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Customizable Mattresses — The EcoSleep Hybrid's flippable design highlights the demand for mattresses that can be customized to different sleeping positions, presenting an opportunity for companies to create mattresses with adaptable layers.
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Water-repellent Bedding — The use of moisture-wicking Joma wool in the EcoSleep Hybrid presents an opportunity for companies to incorporate water-repellent materials in bedding and clothing designs.
Industry Implications
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Mattress Industry — The EcoSleep Hybrid's use of natural, certifiable materials and flippable design presents an opportunity for the mattress industry to prioritize sustainability and customization in their products.
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Textile Industry — The use of Joma wool with moisture-wicking properties in the EcoSleep Hybrid presents an opportunity for the textile industry to create water-repellent clothing and bedding materials.
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Eco-friendly Home Products Industry — The rise in demand for eco-friendly mattresses like the EcoSleep Hybrid presents an opportunity for the home products industry to expand their eco-friendly product lines beyond mattresses to include other home products such as bedding and furniture.
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