Art and design is very subjective and the Human Type series captures that sentiment perfectly. It's a stunning typography inspired by the expressions of humans. Models were painted with the letters of the English alphabet and their emotional state dictated how the letters were photographed and then translated as an actual font.
Created by Beatrix Gevigney, the Human Type series was inspired by a Victor Hugo quote, “The form is the content that rises to the surface.” A unique way to create a new font from scratch, it would be safe to assume that each letter would look completely different depending on the face and the expression used. Yet that is not actually the case at all.
What Makes This Trend Stand Out
- Emotional Typography
- Using facial expressions as inspiration for typography design opens up opportunities for emotionally impactful messaging.
- Subjective Art and Design
- Exploring the subjective nature of art and design can lead to innovative and personalized creations.
- Expressive Photography
- Using models to convey emotions through photography provides a unique and visually captivating way to communicate.
Sectors Adopting This
- Graphic Design
- Incorporating emotional font photography can revolutionize brand identity and marketing materials in the graphic design industry.
- Advertising
- Leveraging emotional typography in advertising campaigns can evoke strong emotional responses from consumers, driving brand engagement and sales.
- Fashion
- Incorporating expressive photography into fashion campaigns can create visually stunning and emotionally resonant brand messaging.
