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Artist Theo Jansen

 - Jan 13, 2007   Updated: Apr 26 2011
References: strandbeest &
Artist Theo Jansen has spent ten years of his life making huge skeleton structures which are able to walk in the wind. Eventually, he wants these animals to live their own life walking on beaches. In this video, Theo Jansen is featured in a BMW Innovation commercial.

Implications - BMW definitely makes a smart play here by featuring such a captivating inventor and his stunning creations in their advertisements. This is exactly the kind of thing that would keep a viewer from changing the channel, and would therefore simultaneously amuse and inform. Associating their brand with something that is truly fascinating will ultimately make their marketing message all the more memorable. Well done BMW!