Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Great Wall of China Fashion Show

Fendi Walks the Wall

— October 21, 2007 — Art & Design
In a magnificent display of lights, models and of course, amazing clothes, Fendi presented its new collection in a fashion show on the Great Wall of China.

Making an appearance on the makeshift runway, right when the last rays of light were welcoming the guests, models in luxurious clothes took to the catwalk.

This is the first time such an event has taken place on the Great Wall. After one year of negotiations, paperwork and millions of dollars from Fendi's pocket, it finally happend.

Fendi's luxe collection looked even greater set in such an exquisite setting. Atmospheric lighting, great music, beautiful models, and most importantly, a perfect cut.

Despite the volume in this collection, Fendi showed accentuated waists which remind women of their femininity. Black and red were the foundational colors chosen by Karl Lagerfeld. To the delight of the guests, the colors matched perfectly with the white floors on the runway.

Hollywood stars Kate Bosworth and Thandie Newton showed up and enjoyed a memorable event along with 500 other show goers who had the pleasure and fortune to see one of the most amazing displays of fashion ever. For once, it seems the Great Wall surrendered, and it was to a fashion show.

Here's a video update:
5.5
Score
Popularity
Activity
Freshness