We have previously featured underwater photography at Trend Hunter. However, the hit TV show 'Make Me a Supermodel' on Bravo takes the idea a bit further by having the models pose as fish caught in a net.
Photographer Howard Schatz captured models Jonathan Waud, Colin, Amanda, Salome, Gabriel, Jordan and Sandhurst struggling underwater to give their fiercest pose.
Implications - Advertising campaigns like this are a fantastic way to generate interest in a program or a product without having to describe in detail what that product or program necessarily entails. Any campaign that will inspire curiosity and fascination in those who see it is bound to be more memorable than that which is simple and straightforward.