First it was Motorola with their "Dolce & Gabbana" version for their Motorola v3, and now it's the turn for LG with their "Prada" phone. In fact we could say its a Prada iPhone because the look of it reminds me so much to that ugly iPhone... Anyway, the important thing is the movement this brands are making to offer their customers a feeling of lifestyle. In other words, the advance of the mass-class trend.
This is a need for our society, full of people ready to spend money in order to feel different. I think it's very meaningful that such strong Fashion brands like Prada or D&G also consider taking a step forward by offering mass-electronics to their customers, maybe the next will be MP3 and MP4 players, PDA's... All those little things that could turn a business man into a Prada guy who feels he's some way "different" because he can afford them.
How to Turn a Brand Into a Lifestyle
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How To Turn A Brand Into A Lifestyle
- By: Javier CorreasFeb 18, 2007