Tragic Abstract Abodes

The House in 3 Acts Prophesises the Demise of Your Domestic Life

Looking much like the aftermath of an oil spill from above, the House in 3 Acts appropriately expects devastation in the personal lives of its inhabitants. Designers Michael Gross, Wilson Wu and Nicholas Poulos endeavored to develop a new architectural language for the private home, which explores the transforming needs of its occupants according to a predetermined plan.

One side of the building fosters promise, welcoming a couple into its doors where they may hope to live happily together. Venturing deeper into the surreal spaces however, the pair is split into two streams of unusual chambers to symbolize the eventual divorce of their relationship. The far end of the House in 3 Acts decomposes as you pass through it, representing a natural disaster that destroys what is left of the life within it.

Symbolic Architecture
Developing a new architectural language for private homes that explores the transforming needs and emotions of occupants according to a predetermined plan.
Emotive Design
Designing spaces that provoke emotional responses and provide metaphors through the use of surrealism and symbolism.
Narrative Buildings
Designing buildings that tell a story and take occupants on a journey of exploration.

Sectors Adopting This

Architecture
Innovating on traditional architectural design by incorporating symbolic and emotive elements that enhance the user experience.
Real Estate
Integrating storytelling and emotive design into real estate development projects to enhance value and appeal to prospective buyers and tenants.
Art
Creating art through architectural design by using the built environment to tell stories and provoke emotional responses.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 23%
Freshness 8%

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