All-natural Hotlips sodas have been named ‘Best New Carbonated Beverage’ by beverage connoisseur Bevnet. Its flavors include cherry, raspberry, boysenberry, blackberry, black raspberry, apple and pear.
Hotlips soda is a locally-made fruit-based soda from McMinnville, Oregon. Besides being made with lots of real fruit and natural ingredients, the Hotlips folks even used locally manufactured bottles made of recycled glass.
Implications - "Big soda" has been vilified for its use of high fructose corn syrup and negative effect on consumers' waistlines; however, Americans aren't yet ready to end their love affair with pop. Niche soda companies are making moves within this emerging market by using traditional soda-making techniques and natural or organic flavoring components.
Why This Trend Is Growing
- Natural Sodas
- The trend towards all-natural sodas with real fruit and organic ingredients is disrupting the carbonated beverage industry.
- Locally-made Beverages
- Consumers are increasingly interested in drinks made locally, which presents opportunities for small-scale beverage companies to thrive.
- Fruit-based Flavors
- The popularity of fruit-based flavors in natural sodas is on the rise, offering innovative combinations of familiar fruits and flavors.
Industries Being Reshaped
- Beverage Manufacturing
- Small-scale beverage manufacturers have an opportunity to disrupt the carbonated beverage industry by using natural ingredients and traditional soda-making techniques.
- Sustainability
- The use of recycled glass bottles and locally-sourced ingredients in Hotlips sodas offers opportunities for disruptive innovation within the sustainability industry.
- Organic Food and Beverages
- The trend towards using organic ingredients in natural sodas presents opportunities for growth within the organic food and beverage industry.
