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The Hoteles Online Booking Campaign Features Seamless Connection

 - Feb 13, 2012
References: wunderman & adsoftheworld
Preparing for a trip is becoming synonymous with researching everything online; these Hoteles Online Booking ads are right in step with ever-increasing, web-based vacation planning.

The Hoteles Online Booking campaign was created by advertising agency Wunderman in Mexico City. Acting as Chief Creative Officer, Juan Carlos Guerrero focuses on a minimalist approach that illustrates the ease of booking your hotel stay online. Each of the images feature a different major hotel like the Hilton or Marriott, which is then spelled out on a keyboard with letters that contain each hotel's signature font and color.

The effectiveness of the Hoteles Online Booking ads lie in their ability to relate with consumers through simple and direct images.