Discount supermarket brand Lidl launched a line of Hortus Gin spinoffs including two new flavors. The light and refreshing collection is arriving in time to spice up sun-soaked summer days. The latest tastes of Hortus Gin are Sicilian Lemon & Lime, which deliver sweet and sour flavors through a full-strength gin, and Watermelon & Lime, which takes the form of a sweet and tangy liqueur. The new spirits work well on their own and as mixers.
Alongside the new flavors, Lidl is returning the Hortus Mediterranean Orange & Passionfruit Gin to its shelves, offering consumers the fresh taste of citrus. Besides Hortus Gin, the brand is also launching another award-winning spirit called the Ignis Raspberry French Grain Vodka. The new flavors and offerings from Lidl are perfect to enjoy through the warmer months.
Image Credit: Retail Times
Key Themes Behind This Trend
- Summer-ready Gin Collections
- Discount supermarkets are launching seasonal gin flavors to cater to spiked drink enthusiasts looking for light and refreshing options to consume this summer.
- Fruit Infused Spirits
- Discount brands are tapping into the trend of fruit infused spirits to capitalize on consumer demand for unique and tasty alcoholic beverages.
- Award-winning Discount Liquors
- Discount brands are showcasing their innovative abilities in the liquor market by producing award-winning spirits at an affordable price point.
Where This Applies
- Discount Supermarkets
- Discount supermarkets are taking advantage of consumer trends by offering unique twists on traditional liquor options.
- Licensed Brands
- Licensed brands are upping their game with the production of flavorful and innovative collections of premium spirits geared towards younger consumers.
- Ready-to-drink Beverages
- Ready-to-drink spirits in fruity flavors have gained popularity in recent times, allowing brands to tap into more casual drinking occasions.
