This Fashion Series Focuses on a Stylish Blond Horseback Rider
Lacey-Jane Walsh — July 11, 2013 — Fashion
References: behance.net & fashionserved
This creative fashion photography series by Pearl Shah follows a beautiful blond horseback rider as she rides her horse and hangs around the stables. This sleek series makes horseback riding look more stylish than ever before.
The fashion seen in this series is all black. Some of these looks are extremely sheer and glamorous, which is not typical in terms of horseback riding attire. In one of these shots, the model has her saddle thrown over a bench, and is practising her riding. In another shot she walks her gorgeous dark horse back to its stable. These shots really romanticize horseback riding.
These stunning outdoor riding captures transform stables into fashion forward hangouts. Horseback riders have never looked more chic.
The fashion seen in this series is all black. Some of these looks are extremely sheer and glamorous, which is not typical in terms of horseback riding attire. In one of these shots, the model has her saddle thrown over a bench, and is practising her riding. In another shot she walks her gorgeous dark horse back to its stable. These shots really romanticize horseback riding.
These stunning outdoor riding captures transform stables into fashion forward hangouts. Horseback riders have never looked more chic.
Trend Themes
1. Fashionable Equestrian Photography - The trend of highlighting high-fashion, non-traditional horseback riding apparel opens up opportunities for equestrian apparel companies to expand into the fashion industry.
2. Romanticizing Traditional Sports - This trend creates opportunities for marketing campaigns to romanticize and rebrand other traditional sports, such as polo, as stylish and fashionable.
3. Blurring Fashion Boundaries - The trend of mixing different styles of clothing for specific activities opens up more opportunities for fashion designers to create clothing that blurs traditional boundaries and allows people to wear what they want without being confined to specific looks for different activities.
Industry Implications
1. Fashion Photography - The trend of romanticizing traditional sports provides an opportunity for fashion photographers to introduce new perspectives and styles to their photography, creating a niche market for luxury sports photography.
2. Equestrian Apparel - This trend provides equestrian apparel companies with an opportunity to market their high-end and unconventional apparel as fashionable and stylish, potentially increasing their sales and customer base.
3. Sports Marketing - Marketers can take advantage of this trend to rebrand and romanticize traditional sports by showcasing the fashionable aspect, targeting a new demographic that may not have been interested in such sports before.
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